Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world’s most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.
The update-filled keynote showed an AI-upgraded Siri along with new features across Apple’s operating systems.
An on-the-record chat about Apple Intelligence.
Well that was a strange keynote! While Nilay, Vee, and Allison go run around Apple Park trying to learn more about the future of Siri, Hayden Field and Jake Kastrenakes are joining me in a half-hour-ish to break down this year’s WWDC. Come hang!
As part of its upcoming iOS 27 update, AirPods are finally getting a custom equalizer. The new feature will let you adjust how AirPods represent any audio, with a custom profile where you can adjust the lows, mids, and highs. Previously, AirPods have had a fixed sound profile provided by Apple, so this new option gives AirPods owners a lot more flexibility.
AI Siri, take two? Definitely everything coming to iOS 27, macOS 27, and more.
The $64.99 Sole Series Pack upgrades OtterBox’s durable and grippy Sole Series smartphone cases with adjustable crisscrossed bungee cords on the back. In addition to protecting your iPhone 17, 17 Pro, and 17 Pro Max, it can also be used to carry other everyday essentials like lip balm, gum, or your keys.
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The Broadway adaptation of Schmigadoon!, originally an Apple TV series, picked up four awards in yesterday’s Tonys, off the back of 12 nominations, completing Apple’s unexpected set after recent Emmy, Grammy, and Oscar wins. Not bad for a computer company.
[Tony Awards]
And I only broke it a little.
Supply chain analyst Ming-Chi Kuo, in a post today: “The Apple XR headset and smart glasses roadmap I put together about a year ago is no longer a useful reference. For now, only two smart glasses products remain visible in the roadmap.”
Bloomberg’s Mark Gurman, this weekend: Apple is developing “a slimmer and lighter headset to succeed to the $3,499 Vision Pro.”
Whatever actually pans out, it seems like 2025’s M5 upgrade might be the last for the Vision Pro.
We tested seven Qi2 and Qi2.2 batteries to find the best ones to snap on the back of your MagSafe or Pixelsnap phones.
Apple’s new iOS update is exclusive to its latest handsets, to address “an issue for a small number of users that may prevent wired charging on iPhone Air and iPhone 17 models when the battery is nearly drained.” Don’t worry if you notice it lists a huge download size, iOS 26.5.1 is not actually that big of a download and it will take far longer to actually install it.
Apple’s Greg Joswiak is teasing a very glowy logo ahead of next week’s WWDC — one that could match the rumored design for Siri’s big upgrade that’s expected to be revealed at the show. I like it.
Some code spotted in a recent Apple Music beta for Android includes messages referring to “Premium Access” and a “skip limit.” That suggests a free or low-cost plan is in the works. Right now, Apple Music is an all-or-nothing affair after retiring the Voice Plan in 2023.
The Luce could be the most universally disliked Ferrari ever unveiled. How did the Maranello-based automaker get it so wrong?
According to leaker and journalist Sonny Dickson, that is, who shared photos of iPhone 18 dummy units — though these look like Pro models, due this fall, with the regular 18 likely launching next spring. Dickson got last year’s iPhone 17 colors almost dead-on, meaning this brand new cherry color is probably accurate.
In a brief order, the Fifth Circuit Court of Appeals allowed Texas to move forward with implementing its App Store Accountability Act while the case seeking to block it plays out. It’s an early test of a method that is being considered across several states, and in Congress.
[Bloomberg Law]
The Apple TV series returns for season 2 next month, and the new trailer makes it clear John Sugar is getting pulled into yet another far-reaching mystery. Interestingly, the trailer barely hints at the show’s sci-fi nature, which — spoiler warning! — you can read about here if you’re curious.
Sonny Dickson is back with what’s purported to be one of those non-working, physically accurate replicas used by accessory makers ahead of launch. The folding Galaxy’s passport-like design is set to take on Huawei’s Pura X Max and Apple’s long-rumored foldable iPhone later this year.
According to Mark Gurman, the next version of iOS will have native support for third-party casting services to satisfy the requirements of the European Union’s Digital Markets Act. Users will be able to set AirPlay, Google, or something else as the default for beaming audio and video from their iPhones.
The Major League Soccer match between the LA Galaxy and Houston Dynamo FC will stream live on Apple TV this Saturday and will be the first “major professional live sporting event broadcast” captured entirely using iPhones, according to Apple.
iPhones were first used to capture parts of a live MLB game between the Red Sox and Tigers last year. Here’s what their setup looked like then.
Apple co-founder Steve Wozniak was a commencement speaker for Grand Valley State University a few weeks ago, and managed to mention AI without being booed or completely ruining the event.
With Margo’s Got Money Troubles and Maximum Pleasure Guaranteed, there’s a trend brewing on Apple’s streaming service.
