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Snapchat will no longer recommend ‘wholly AI-generated videos’ in its vertical video feed.
“As low-quality, repetitive, AI-generated content becomes increasingly common across the internet, we want Spotlight to remain a place where people can discover authentic creativity from real people,” Snap says.
Content that’s been “enhanced or edited using Snapchat’s AI creative tools” may still be recommended, and they include “transparency indicators.”
”Stop the Slop!” says CEO Evan Spiegel. “We’re keeping it real on Spotlight.”
Update: Added Spiegel’s post.
Rewarding Authentic Creativity on Spotlight
[Snap Inc.]
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