Metas ai algorithm is keeping us on instagram – Breaking News & Latest Updates 2026
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Jess Weatherbed
Meta’s AI algorithm is keeping us on Instagram.

In Meta’s latest earnings call, Mark Zuckerberg said that time spent on Instagram globally this quarter has increased by “double digits year-over-year,” largely driven by improvements to its AI-powered recommendations algorithm that keeps people hooked. The proclamation comes amid concerns (and legal battles) around Instagram’s “addictive” design.

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