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	<title type="text">The Stepback | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-07-24T17:29:13+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/the-stepback-newsletter" />
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		<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[The vertical video takeover is here]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/970756/vertical-video-tiktok-youtube-instagram-streaming-facebook" />
			<id>https://www.theverge.com/?p=970756</id>
			<updated>2026-07-24T13:29:13-04:00</updated>
			<published>2026-07-26T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Facebook" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" /><category scheme="https://www.theverge.com" term="TikTok" /><category scheme="https://www.theverge.com" term="YouTube" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started For a while, every social and media platform [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/gettyimages-2284214134.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
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<p class="wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow </em><a href="https://www.theverge.com/authors/david-pierce"><em>David Pierce</em></a>. The Stepback<em> arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for </em>The Stepback<em> <a href="https://www.theverge.com/newsletters">here</a>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="wp-block-paragraph">For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.</p>
<p class="wp-block-paragraph">All these apps did have one important …</p>
<p><a href="https://www.theverge.com/column/970756/vertical-video-tiktok-youtube-instagram-streaming-facebook">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jay Peters</name>
			</author>
			
			<title type="html"><![CDATA[The future of physical games is not looking great]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/967179/physical-discs-gta-vi-playstation-rockstar-games" />
			<id>https://www.theverge.com/?p=967179</id>
			<updated>2026-07-24T13:14:35-04:00</updated>
			<published>2026-07-19T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="The Stepback" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on video games and physical media, follow Jay Peters. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started As a kid, I relished trips to [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="Grand Theft Auto VI still" data-caption="Grand Theft Auto VI release won’t offer a disc. | Image: Rockstar Games" data-portal-copyright="Image: Rockstar Games" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Lucia_Caminos_03.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Grand Theft Auto VI release won’t offer a disc. | Image: Rockstar Games	</figcaption>
</figure>
<p class="wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on video games and physical media, follow <a href="https://www.theverge.com/authors/jay-peters" data-type="link" data-id="https://www.theverge.com/authors/jay-peters">Jay Peters.</a></em> The Stepback<em> arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for </em>The Stepback<em> <a href="https://www.theverge.com/newsletters">here</a>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="wp-block-paragraph">As a kid, I relished trips to Best Buy, GameStop, and the nearby mall so that I could browse video games. I loved sifting through games and chatting with my friends at the store about upcoming releases. On the lucky days I actually got a new game from the store, I treasured reading through every page of the manual on the drive home. Over the years, I built up a collecti …</p>
<p><a href="https://www.theverge.com/column/967179/physical-discs-gta-vi-playstation-rockstar-games">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[The fight against AI data centers is just beginning]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/963346/ai-data-centers-fight" />
			<id>https://www.theverge.com/?p=963346</id>
			<updated>2026-07-13T08:35:37-04:00</updated>
			<published>2026-07-12T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the data center buildout, follow Emma Roth. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started Years before the AI boom threatened local power [&#8230;]]]></summary>
			
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<figure>

<img alt="A yard sign opposing a planned data center is displayed along Route 54 in Mount Carmel Township Northumberland County. " data-caption="A yard sign opposing a planned data center is displayed along Route 54 in Mount Carmel Township Northumberland County. | Image: Getty Images" data-portal-copyright="Image: Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/gettyimages-2282688394.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A yard sign opposing a planned data center is displayed along Route 54 in Mount Carmel Township Northumberland County. | Image: Getty Images	</figcaption>
</figure>
<p class="wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on the data center buildout, follow <a href="https://www.theverge.com/authors/emma-roth">Emma Roth</a>. </em>The Stepback<em> arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for </em>The Stepback<em> <a href="https://www.theverge.com/newsletters">here</a>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="wp-block-paragraph">Years before the AI boom threatened local power grids, a small group of protesters set the stage for the battles cropping up across communities today. In 2015, Apple <a href="https://www.theverge.com/2015/2/23/8089311/apple-european-data-centers-nearly-2-billion">announced plans</a> to build a <a href="https://www.businessinsider.com/apples-850-million-irish-data-centre-hangs-in-the-balance-2016-10">roughly $1 billion</a> data center in the sleepy town of Athenry, Ireland. The data center's 500-acre site would power Apple's services in Europe, including iTunes, iMessage, and Siri. At th …</p>
<p><a href="https://www.theverge.com/column/963346/ai-data-centers-fight">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Webster</name>
			</author>
			
			<title type="html"><![CDATA[Xbox is a disaster]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/960600/xbox-is-a-disaster" />
			<id>https://www.theverge.com/?p=960600</id>
			<updated>2026-07-06T09:23:24-04:00</updated>
			<published>2026-07-05T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" /><category scheme="https://www.theverge.com" term="Xbox" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the bleak state of the video game industry, follow Andrew Webster. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started Microsoft closed out Summer [&#8230;]]]></summary>
			
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<figure>

<img alt="Gears of War: E-Day" data-caption="Gears of War: E-Day." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/ss_b5ba5567b6da5c30f4825517750aad1c16c2806a.1920x1080.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gears of War: E-Day.	</figcaption>
</figure>
<p class="wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on the bleak state of the video game industry, <a href="https://www.theverge.com/authors/andrew-webster" data-type="link" data-id="https://www.theverge.com/authors/andrew-webster">follow Andrew Webster</a>. </em>The Stepback<em> arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for </em>The Stepback <a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="wp-block-paragraph">Microsoft closed out Summer Game Fest with a bang. The company's <a href="https://www.theverge.com/entertainment/944191/xbox-games-showcase-2026-news-trailers">annual June showcase</a> was packed with crowd-pleasers: <em>Halo</em>, <em>Gears of War</em>, <em>Fable</em>, a translucent Xbox, and even some pleasant surprises like new <em>Persona</em> and <em>Crazy Taxi</em> games. It was the kind of event that harkened back to the boisterous days of E3, when the industry was in a healthier place an …</p>
<p><a href="https://www.theverge.com/column/960600/xbox-is-a-disaster">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Ad-free streaming is a luxury now]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/958379/streaming-industry-ads" />
			<id>https://www.theverge.com/?p=958379</id>
			<updated>2026-06-27T10:46:35-04:00</updated>
			<published>2026-06-28T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="The Stepback" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about the streaming industry, follow Emma Roth. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here. How it started Streaming was once a reprieve from cable. Not only could [&#8230;]]]></summary>
			
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<figure>

<img alt="A photo of Adam Scott in Severance" data-caption="" data-portal-copyright="Image: Apple TV Plus" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/Severance_Photo_020104.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more news about the streaming industry, follow </em><a href="https://www.theverge.com/authors/emma-roth"><em>Emma Roth</em></a><em>. </em>The Stepback<em> arrives in our subscribers' inboxes at 8AM ET. Opt in for </em>The Stepback <a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="wp-block-paragraph">Streaming was once a reprieve from cable. Not only could you watch whatever you wanted at any given time, but you didn't have to sit through five-minute-long commercial breaks. And the best part was the price: Netflix, for example, cost just $7.99 / month when it launched its standalone streaming service in 2010. Amazon's Prime Video was the same, offering ad-free streaming as a p …</p>
<p><a href="https://www.theverge.com/column/958379/streaming-industry-ads">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Hawkins</name>
			</author>
			
			<title type="html"><![CDATA[Electric air taxis are stuck in the courtroom]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/950975/electric-air-taxis-lawsuits" />
			<id>https://www.theverge.com/?p=950975</id>
			<updated>2026-06-16T17:21:59-04:00</updated>
			<published>2026-06-21T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Law" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on aviation, air taxis, and Wi-Fi speeds at 30,000 feet, follow Andrew J. Hawkins. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started Last year, [&#8230;]]]></summary>
			
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<figure>

<img alt="Joby flight at JFK airport." data-caption="Joby flight at JFK airport. | Image: The Verge" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/DSC01507.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Joby flight at JFK airport. | Image: The Verge	</figcaption>
</figure>
<p class="has-text-align-none wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on aviation, air taxis, and Wi-Fi speeds at 30,000 feet, follow </em><a href="https://www.theverge.com/authors/andrew-j-hawkins"><em>Andrew J. Hawkins</em></a><em>. </em>The Stepback<em> arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for </em>The Stepback<em> </em><a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em></p>
<h2 class="wp-block-heading has-text-align-none">How it started</h2>
<p class="has-text-align-none wp-block-paragraph">Last year, two of the leading air taxi companies in the US, Joby Aviation and Archer Aviation, <a href="https://www.latimes.com/business/story/2026-05-20/dogfight-over-california-inside-legal-battle-between-archer-joby">sued each other</a>, with Joby accusing Archer of corporate espionage and Archer claiming that Joby was concealing its ties to China. Then, in February of this year, <a href="https://www.theverge.com/transportation/883648/archer-vertical-patent-infringement-air-taxi">Archer filed a patent infringement suit against a different air taxi rival, Vertical A …</a></p>
<p><a href="https://www.theverge.com/column/950975/electric-air-taxis-lawsuits">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Thomas Ricker</name>
			</author>
			
			<title type="html"><![CDATA[Solid-state batteries still aren’t ready, but gels are]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/948594/solid-state-batteries-semi-solid-state" />
			<id>https://www.theverge.com/?p=948594</id>
			<updated>2026-06-14T01:48:21-04:00</updated>
			<published>2026-06-14T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Electric Bikes" /><category scheme="https://www.theverge.com" term="Rideables" /><category scheme="https://www.theverge.com" term="The Stepback" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on e-bikes, power stations, and how to work anywhere, follow Thomas Ricker. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here. How it started Lithium-ion batteries are everywhere as we [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/268587_Stepback_solid_state__CVirginia.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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</figure>
<p class="has-text-align-none wp-block-paragraph"><em>This is</em> <a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on e-bikes, power stations, and how to </em><a href="https://www.theverge.com/work-from-home-remote-wfh"><em>work anywhere</em></a><em>, follow </em><a href="https://www.theverge.com/authors/thomas-ricker"><em>Thomas Ricker</em></a><em>. </em>The Stepback<em> arrives in our subscribers' inboxes at 8AM ET. Opt in for</em> The Stepback <a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em></p>
<h2 class="wp-block-heading has-text-align-none">How it started</h2>
<p class="has-text-align-none wp-block-paragraph">Lithium-ion batteries are everywhere as we enter the second quarter of the 21st century, and that's a problem. From <a href="https://news.sky.com/story/e-bike-battery-exploded-like-grenade-and-ripped-through-family-home-as-calls-grow-for-regulation-12926745">exploding e-bikes in stairwells</a> to lithium-ion <a href="https://www.bbc.com/news/articles/c4g009zq4neo">power banks combusting midflight</a>, the volatile nature of traditional liquid electrolytes has become an undeniable public safety hazard. </p>
<p class="has-text-align-none wp-block-paragraph">In 2025, the US Consumer Product Safety Commission (CPSC) i …</p>
<p><a href="https://www.theverge.com/column/948594/solid-state-batteries-semi-solid-state">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dominic Preston</name>
			</author>
			
			<title type="html"><![CDATA[User-replaceable batteries are coming back in a big way]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/939026/user-replaceable-batteries-eu-european-union-legislation" />
			<id>https://www.theverge.com/?p=939026</id>
			<updated>2026-06-01T03:40:43-04:00</updated>
			<published>2026-05-31T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about gadgets and smartphones, follow Dominic Preston. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here. How it started In 2023, the European Union agreed on two landmark pieces [&#8230;]]]></summary>
			
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<img alt="Close-up of user-replaceable battery." data-caption="" data-portal-copyright="Photo by Jon Porter / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24647291/236644_Fairbuds_XL_JPorter_0012.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-text-align-none wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more news about gadgets and smartphones, follow </em><a href="https://www.theverge.com/authors/dominic-preston"><em>Dominic Preston</em></a><em>. </em>The Stepback<em> arrives in our subscribers' inboxes at 8AM ET. Opt in for </em>The Stepback<em> </em><a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="has-text-align-none wp-block-paragraph">In 2023, the European Union agreed on two landmark pieces of legislation mandating how portable tech products with batteries must be designed, aiming to improve longevity, repairability, and recyclability. <a href="https://eur-lex.europa.eu/eli/reg/2023/1670/oj/eng">Commission Regulation (EU) 2023/1670</a> came into force last year and applies specifically to smartphones and tablets, while <a href="https://eur-lex.europa.eu/eli/reg/2023/1542/oj/eng">Regulation (EU) 2023/1542</a> takes effect next year …</p>
<p><a href="https://www.theverge.com/column/939026/user-replaceable-batteries-eu-european-union-legislation">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Robert Hart</name>
			</author>
			
			<title type="html"><![CDATA[Hackers are learning to exploit chatbot &#8216;personalities&#8217;]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/935545/hackers-ai-chatbots" />
			<id>https://www.theverge.com/?p=935545</id>
			<updated>2026-05-21T14:16:33-04:00</updated>
			<published>2026-05-24T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Security" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on AI mischief, follow Robert Hart. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here. How it started Hacking the first generation of AI chatbots was a laughably simple affair. [&#8230;]]]></summary>
			
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<img alt="Groucho Marx glasses on a computer processor." data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/STK414_AI_CVIRGINIA_I__0005_3.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on AI mischief, <a href="https://www.theverge.com/authors/robert-hart" data-type="link" data-id="https://www.theverge.com/authors/robert-hart">follow Robert Hart</a>.</em> The Stepback<em> arrives in our subscribers' inboxes at 8AM ET. Opt in for </em>The Stepback <a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em></p>
<h2 class="wp-block-heading has-text-align-none">How it started</h2>
<p class="has-text-align-none wp-block-paragraph">Hacking the first generation of AI chatbots was a laughably simple affair. You didn't need any technical know-how, backdoor access, or even a basic understanding of what a large language model was. You didn't need to code. To get an AI system that had cost billions to build to abandon its safety instructions, sometimes all you had to do was ask.</p>
<p class="has-text-align-none wp-block-paragraph">These attacks, known as jailbreaks, had the quality …</p>
<p><a href="https://www.theverge.com/column/935545/hackers-ai-chatbots">Read the full story at The Verge.</a></p>
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					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Chatbots at the drive-thru are just the beginning]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/928096/chatbots-ai-drive-thru-mcdonalds-wendys" />
			<id>https://www.theverge.com/?p=928096</id>
			<updated>2026-05-11T13:33:44-04:00</updated>
			<published>2026-05-17T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="The Stepback" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about how AI is seeping into our daily lives, follow Emma Roth. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here. How it started In 2021, McDonald's became one [&#8230;]]]></summary>
			
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<img alt="McDonald’s sign" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/mcdonalds.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more news about how AI is seeping into our daily lives, </em><a href="https://www.theverge.com/authors/emma-roth"><em>follow Emma Roth</em></a><em>. </em>The Stepback<em> arrives in our subscribers' inboxes at 8AM ET. Opt in for </em>The Stepback<em> </em><a href="https://www.theverge.com/newsletters"><em>here</em></a><em>.</em> </p>
<h2 class="wp-block-heading">How it started</h2>
<p class="has-text-align-none wp-block-paragraph">In 2021, McDonald's <a href="https://www.cnbc.com/2021/06/02/mcdonalds-tests-automated-drive-thru-ordering-at-10-chicago-restaurants.html">became one of the first major fast-food chains</a> to greet customers with an AI chatbot at the drive-thru. It started small, deploying the voice-ordering technology at 10 of its locations in Chicago. McDonald's developed its drive-thru tech after <a href="https://www.prnewswire.com/news-releases/mcdonalds-to-acquire-apprente-an-early-stage-leader-in-voice-technology-300915075.html">acquiring Apprente</a>, a startup focused on voice-based, conversational technology in 2019, and <a href="https://newsroom.ibm.com/Joint-Statement-from-McDonalds-and-IBM">later wor …</a></p>
<p><a href="https://www.theverge.com/column/928096/chatbots-ai-drive-thru-mcdonalds-wendys">Read the full story at The Verge.</a></p>
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