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	<title type="text">Instagram | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-09-25T11:50:48+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/instagram" />
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		<entry>
			
			<author>
				<name>Richard Lawler</name>
			</author>
			
			<title type="html"><![CDATA[Meta employees ordered ‘attorney/client privilege’ hats while fighting child safety disclosures]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/1000370/meta-instagram-attorney-client-privilege-hats" />
			<id>https://www.theverge.com/?p=1000370</id>
			<updated>2026-09-25T07:50:48-04:00</updated>
			<published>2026-09-24T19:50:55-04:00</published>
			<category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Law" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Meta's lawyers have argued that certain evidence should be withheld from public view on the grounds of attorney-client privilege in the ongoing lawsuits over alleged harm to teens' safety and mental health. Lawyers suing the company said this week that the label has been applied far too broadly, while pointing to a recently unsealed document [&#8230;]]]></summary>
			
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<img alt="Photo illustration of a gavel about to hit the Meta logo." data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STKS487_ANTITRUST_2__STK043_META_B.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Meta's lawyers have argued that certain evidence should be withheld from public view on the grounds of attorney-client privilege in the ongoing lawsuits <a href="https://www.theverge.com/policy/880850/social-media-lawsuits-meta-facebook-instagram-tiktok">over alleged harm to teens' safety and mental health</a>. Lawyers suing the company said this week that the label has been applied far too broadly, while pointing to a recently unsealed document showing that the team behind <a href="https://www.theverge.com/2024/9/17/24246423/instagram-teen-account-private-restrictive">launching Instagram's Teen Accounts in 2024</a> put in an order for baseball caps that simply said "a/c priv."</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/meta-ac-priv-hats.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="grayscale picture of a baseball cap with a/c priv across the front" title="grayscale picture of a baseball cap with a/c priv across the front" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: 4:22-md-03047, document 3509-4 ">
<p class="wp-block-paragraph">The lawyers suing Meta <a href="https://www.courtlistener.com/docket/65407433/in-re-social-media-adolescent-addictionpersonal-injury-products-liability/?filed_after=&amp;filed_before=&amp;entry_gte=&amp;entry_lte=&amp;order_by=desc#entry-3509">argue</a> the Project Nido (an internal name for the Teen Accounts team) swag is part of "culture of privilege abuse at Meta" aimed at keeping the re …</p>
<p><a href="https://www.theverge.com/tech/1000370/meta-instagram-attorney-client-privilege-hats">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Meta&#8217;s new One subscriptions put a price on social media and AI]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/995453/meta-one-subscriptions-ai" />
			<id>https://www.theverge.com/?p=995453</id>
			<updated>2026-09-15T10:45:00-04:00</updated>
			<published>2026-09-15T11:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Facebook" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Shortly after launching its new do-everything AI assistant Muse, Meta's launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new Meta One bundles were in testing earlier this year, but are now available globally starting today, with several tiers for individual users, creators, and businesses. Meta says the [&#8230;]]]></summary>
			
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<figure>

<img alt="Two visuals showing perks for Meta One Core and Premium plans" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Meta-One-Bundle-plans-for-individuals.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Shortly after launching its new do-everything <a href="https://www.theverge.com/tech/993391/meta-muse-ai-hands-on">AI assistant Muse</a>, Meta's launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new <a href="https://about.fb.com/news/2026/09/introducing-meta-one-subscription-service-more-features-ai">Meta One bundles</a> were <a href="https://www.theverge.com/tech/938500/facebook-whatsapp-instagram-meta-ai-subscriptions">in testing</a> earlier this year, but are now available globally starting today, with several tiers for individual users, creators, and businesses. Meta says the "core experience" on its apps and Meta AI will still be free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. It also says it plans to expand the bundles to include "Edits, AI glasses, and more over time." </p>
<p class="wp-block-paragraph">There are two bundles for in …</p>
<p><a href="https://www.theverge.com/tech/995453/meta-one-subscriptions-ai">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jess Weatherbed</name>
			</author>
			
			<title type="html"><![CDATA[Instagram’s AI detection is a mess (again)]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/989617/instagram-ai-content-label-confusion" />
			<id>https://www.theverge.com/?p=989617</id>
			<updated>2026-09-03T14:37:50-04:00</updated>
			<published>2026-09-04T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Instagram's visible AI labels are supposed to help people quickly spot synthetically generated content at a glance. Over the last few weeks, however, users have been reporting that the system has gone haywire. They say Meta has been automatically applying an "AI Content" label to images that they didn't create or edit using generative AI [&#8230;]]]></summary>
			
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<figure>

<img alt="Painting on an easel with a reCAPTCHA box." data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268439_ai_art_label_CVirginia.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap wp-block-paragraph">Instagram's visible AI labels are supposed to help people quickly spot synthetically generated content at a glance. Over the last few weeks, however, <a href="https://www.instagram.com/p/DcBv-fRIKBb/?img_index=3&amp;igsh=MWsxMTRxemhvNzJscw%3D%3D">users</a> have been reporting that the system has gone haywire. They say Meta has been automatically applying an "AI Content" label to images that they didn't create or edit using generative AI tools. Meanwhile, actual AI imagery is slipping through the cracks, leaving the impression that nothing can be trusted on Instagram at all.</p>
<p class="wp-block-paragraph">The precise causes of this tagging seem to vary. Many people said the label appeared on images that were edited using tools like Canva's Background Remover or with negl …</p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/989617/instagram-ai-content-label-confusion">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Thomas Ricker</name>
			</author>
			
			<title type="html"><![CDATA[Instagram cracks down on AI accounts pretending to be human]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/986593/instagram-addresses-fake-ai-profile-slop" />
			<id>https://www.theverge.com/?p=986593</id>
			<updated>2026-08-31T09:16:39-04:00</updated>
			<published>2026-08-31T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. "We've heard that people don't like seeing a profile [&#8230;]]]></summary>
			
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<img alt="" data-caption="﻿“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez" data-portal-copyright="Image: Aitana Lopez" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/vege-ai-influencer.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	﻿“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez	</figcaption>
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<p class="wp-block-paragraph">Instagram is finally taking steps to address the rise of fake <a href="https://www.theverge.com/ai-artificial-intelligence/943187/ai-content-creators">AI-influencer accounts that have gotten harder to spot</a>. It's also renaming the <a href="https://www.theverge.com/tech/922886/instagram-is-getting-an-ai-creator-label">"AI creator" label</a> to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. </p>
<p class="wp-block-paragraph">"We've heard that people don't like seeing a profile that seems human, only to find out later that the person featured is AI-generated," <a href="https://creators.instagram.com/blog" data-type="link" data-id="https://creators.instagram.com/blog">said Instagram in a blog post</a>. "They want to know when a profile features an AI-generated person."</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/494F6912-3FF5-4A43-9C54-239C19FF1C21.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;A look at how Instagram will deal with accounts that don&apos;t self-label their AI-generated profiles.&lt;/em&gt; | Image: Instagram" data-portal-copyright="Image: Instagram">
<p class="wp-block-paragraph">To that end, Instagram will be hunting down accounts that don't self-label their AI-generated profiles, and penalize them by limi …</p>
<p><a href="https://www.theverge.com/tech/986593/instagram-addresses-fake-ai-profile-slop">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[All the ways Instagram and Facebook are changing for teens]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/985329/instagram-facebook-meta-settlement-changes" />
			<id>https://www.theverge.com/?p=985329</id>
			<updated>2026-08-26T15:56:06-04:00</updated>
			<published>2026-08-26T16:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Facebook" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Politics" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Meta just agreed to make sweeping changes for teens as part of a child safety settlement reached with attorneys general across the US. Under the agreement, Meta must apply new safeguards across Instagram and Facebook that will change how teens interact with the social media platforms, as well as restrict their use during certain times. [&#8230;]]]></summary>
			
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<figure>

<img alt="Photo illustration of a gavel about to hit the Meta logo." data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STKS487_ANTITRUST_2__STK043_META_B.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Meta just agreed to make sweeping changes for teens as part of a <a href="https://www.theverge.com/policy/985032/meta-state-ag-kids-online-safety-settlement">child safety settlement</a> reached with attorneys general across the US. <a href="https://about.fb.com/news/2026/08/agreement-with-state-attorneys-general-supporting-teens/">Under the agreement</a>, Meta must apply new safeguards across Instagram and Facebook that will change how teens interact with the social media platforms, as well as restrict their use during certain times.</p>
<p class="wp-block-paragraph">The <a href="https://www.documentcloud.org/documents/28581756-meta-child-safety-settlement/">settlement</a> stems from <a href="https://www.theverge.com/policy/867830/social-media-trials-product-liability-school-districts">a nationwide lawsuit</a> alleging Meta, Google, TikTok, and Snap failed to protect children and made their platforms "addictive" by design. A group of 51 US states and territories signed the agreement, including New York, New Jersey, California, Nevada, South Carolina, Washington, Illino …</p>
<p><a href="https://www.theverge.com/tech/985329/instagram-facebook-meta-settlement-changes">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Instagram’s ‘First Draft’ trims your Reels clips for you]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/984463/instagram-first-draft-edit-reels" />
			<id>https://www.theverge.com/?p=984463</id>
			<updated>2026-08-25T15:27:55-04:00</updated>
			<published>2026-08-25T13:12:31-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Instagram is launching a new Reels-editing feature that automatically trims your video clips to focus on the highlights. The feature, called First Draft, is rolling out to Instagram's iPhone app and provides a "starting point" that you can build upon with other edits, according to an announcement on Tuesday. An example shared by Instagram shows [&#8230;]]]></summary>
			
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<img alt="A screenshot of Instagram’s First Draft feature" data-caption="" data-portal-copyright="Image: Instagram" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/insta-first-draft.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Instagram is launching a new Reels-editing feature that automatically trims your video clips to focus on the highlights. The feature, called First Draft, is rolling out to Instagram's iPhone app and provides a "starting point" that you can build upon with other edits, according to <a href="https://www.threads.com/@creators/post/Dcd8qfSEbEV/introducing-first-draft-a-new-way-to-create-a-reel-within-the-instagram-app/">an announcement on Tuesday</a>.</p>
<p class="wp-block-paragraph">An example shared by Instagram shows a user selecting multiple clips for a reel and then tapping the "First Draft" button. From there, Instagram analyzes the clips - each of which is more than a minute long - before trimming them down to eliminate pauses and showcase the most important parts. Instagram then combines the snippets into a  …</p>
<p><a href="https://www.theverge.com/tech/984463/instagram-first-draft-edit-reels">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Charles Pulliam-Moore</name>
			</author>
			
			<title type="html"><![CDATA[Major YouTube creators are facing backlash for accepting AI money]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/983181/matti-haapoja-sam-kold-kolder-higgsfield-seedance-backlash" />
			<id>https://www.theverge.com/?p=983181</id>
			<updated>2026-08-21T15:16:43-04:00</updated>
			<published>2026-08-21T09:37:52-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="YouTube" />
							<summary type="html"><![CDATA[Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam "Kold" Kolder have posted videos of themselves demonstrating what's possible with AI platform Higgsfield. The videos highlight Higgsfield's recently added Seedance 2.5 functionality and pitch these technologies as the future of video production. In response to these videos, [&#8230;]]]></summary>
			
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<img alt="An AI-generated image of a humanoid robot looking at a phone while walking through the desert." data-caption="A still from Sam Kolder’s video “AI is replacing me.” | Screenshot: The Verge, &lt;a href=&quot;https://www.youtube.com/watch?v=CGoFUxCmBdA&quot; target=&quot;_blank&quot;&gt;YouTube&lt;/a&gt;" data-portal-copyright="Screenshot: The Verge, &lt;a href=&quot;https://www.youtube.com/watch?v=CGoFUxCmBdA&quot; target=&quot;_blank&quot;&gt;YouTube&lt;/a&gt;" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/ai-label_eb9dbb.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A still from Sam Kolder’s video “AI is replacing me.” | Screenshot: The Verge, <a href="https://www.youtube.com/watch?v=CGoFUxCmBdA" target="_blank">YouTube</a>	</figcaption>
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<p class="wp-block-paragraph">Over the past few days, a number of prominent filmmaking content creators including <a href="https://www.threads.com/@mattih/post/DcBh3cslYcg">Matti Haapoja</a> and <a href="https://www.youtube.com/watch?v=CGoFUxCmBdA">Sam "Kold" Kolder</a> have posted videos of themselves demonstrating what's possible with <a href="https://www.theverge.com/entertainment/977994/higgsfield-ai-cully-hill-boys-black-list">AI platform Higgsfield</a>. The videos highlight Higgsfield's recently added <a href="https://www.theverge.com/ai-artificial-intelligence/974018/pippa-seedance-artist-royalties">Seedance 2.5 functionality</a> and pitch these technologies as the future of video production.</p>
<p class="wp-block-paragraph">In response to these videos, other creators <a href="https://www.threads.com/@chrislawley_/post/DcFuT60Gwry">started sharing</a> what appear to be <a href="https://www.threads.com/@geraldundone/post/DcFRjUfDF0Q">screenshots of partnership offers</a> they'd received from PR firms working on Higgsfield's behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goo …</p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/983181/matti-haapoja-sam-kold-kolder-higgsfield-seedance-backlash">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Robin Williams’ Instagram account brought back to fight ‘AI abuse’]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/981644/robin-williams-instagram-account-ai" />
			<id>https://www.theverge.com/?p=981644</id>
			<updated>2026-08-18T15:48:26-04:00</updated>
			<published>2026-08-18T15:48:26-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Robin Williams' children are taking over their father's Instagram account after his daughter spoke out against the use of his AI likeness, as reported earlier by The Wrap. In a post on Tuesday, Zak, Zelda, and Cody Williams write that they want the late actor's Instagram profile to be a "safe, trusted place where the [&#8230;]]]></summary>
			
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<img alt="A photo of Robin Williams from 2013" data-caption="" data-portal-copyright="Photo by Jason Kempin/Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-175034585.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,78.26399746371" />
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<p class="wp-block-paragraph">Robin Williams' children are taking over their father's Instagram account after his daughter spoke out against the use of his AI likeness, as <a href="https://www.thewrap.com/culture-lifestyle/culture/robin-williams-kids-revive-instagram-ai-videos/">reported earlier by <em>The Wrap</em></a>. In <a href="https://www.instagram.com/p/DcJeJG_HM3g/">a post on Tuesday</a>, Zak, Zelda, and Cody Williams write that they want the late actor's Instagram profile to be a "safe, trusted place where the stories, photos, videos, and memories shared reflect his legacy with authenticity, warmth, and care."</p>
<p class="wp-block-paragraph">A story posted to Zelda Williams' <a href="https://www.instagram.com/zeldawilliams/?hl=en">own Instagram account</a> expands on the decision to bring back her father's profile, saying that it's meant to help combat "rampant AI abuse," according to <em>The Wrap</em>:</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">I'm sorry if anyone found Da …</p></blockquote>
<p><a href="https://www.theverge.com/entertainment/981644/robin-williams-instagram-account-ai">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[Mark Zuckerberg has an Instagzam]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/podcast/980367/instagram-logo-new-zuckerberg-ai-vergecast" />
			<id>https://www.theverge.com/?p=980367</id>
			<updated>2026-08-14T12:54:16-04:00</updated>
			<published>2026-08-14T12:54:16-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Podcasts" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Vergecast" />
							<summary type="html"><![CDATA[Instagram's wordmark is iconic. Well, was iconic. Apparently Instagram thought it looked old, so the company rolled out a new one this week. It doesn't look like the old Instagram wordmark. It doesn't even look like it spells Instagram anymore. And we cannot figure out why Instagram decided to do this. On this episode of [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Image: Alex Parkin / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/VRGVSST_0814_SIte.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Instagram's wordmark is iconic. Well, <em>was </em>iconic. Apparently Instagram thought it looked old, so the company <a href="https://www.theverge.com/tech/979583/this-is-instagrams-new-logo">rolled out a new one this week.</a> It doesn't look like the old Instagram wordmark. It doesn't even look like it spells Instagram anymore. And we cannot figure out why Instagram decided to do this.</p>
<p class="wp-block-paragraph">On <a href="https://pod.link/vergecast">this episode of <em>The Vergecast</em></a>, David and Nilay start by discussing the new logo, the executive urge to redesign everything all the time, and whether new is always better. After that, they get into the other big Meta release of the week: Mark Zuckerberg's <a href="https://about.fb.com/news/2026/08/the-future-is-for-everyone/">many-thousand-word missive</a> on the future of AI. There are <a href="https://www.theverge.com/tech/977395/meta-mark-zuckerberg-superintelligent-ai-ramble">a lot of ideas and proposals</a> …</p>
<p><a href="https://www.theverge.com/podcast/980367/instagram-logo-new-zuckerberg-ai-vergecast">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jess Weatherbed</name>
			</author>
			
			<title type="html"><![CDATA[This is Instagram&#8217;s new logo]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/979583/this-is-instagrams-new-logo" />
			<id>https://www.theverge.com/?p=979583</id>
			<updated>2026-08-13T16:03:29-04:00</updated>
			<published>2026-08-13T11:00:38-04:00</published>
			<category scheme="https://www.theverge.com" term="Design" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive, half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam," right? "The wordmark at the top of the app hasn't changed in 10 years, [&#8230;]]]></summary>
			
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<figure>

<img alt="The updated Instagram wordmark." data-caption="It’s certainly… different. | Image: Meta" data-portal-copyright="Image: Meta" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Instagram-logo.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	It’s certainly… different. | Image: Meta	</figcaption>
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<p class="wp-block-paragraph">Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive, half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam," right?</p>
<p class="wp-block-paragraph">"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri <a href="https://www.instagram.com/p/Db-x8_oRDAN/?hl=en">announced on his account</a>. "Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram." </p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Instagram-wordmark-update.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A before and after comparison of the Instagram wordmark." title="A before and after comparison of the Instagram wordmark." data-has-syndication-rights="1" data-caption="&lt;em&gt;Why does " data-portal-copyright="Image: Meta / &lt;em&gt;The Verge&lt;/em&gt;">
<p class="wp-block-paragraph">Mosseri is seemingly aware that this will be a controversial change, because he also posted it …</p>
<p><a href="https://www.theverge.com/tech/979583/this-is-instagrams-new-logo">Read the full story at The Verge.</a></p>
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