Googles ad tools would be attractive to buyers ma witness says – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.

US v. Google redux: all the news from the ad tech trial

See all Stories

Posted
L
Lauren Feiner
Google’s ad tools would be attractive to buyers, M&A witness says.

Investment banker Paul Crisci evaluated whether AdX and DFP would be attractive assets for potential buyers if Google is forced to sell them. Crisci testified that at least in an initial assessment, plenty of companies in ad tech and adjacent markets would likely be interested in buying them.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. OpenAI pauses training of its ‘most capable models’
  2. Leaks reveal a new Apple HomePod mini, iPad mini, and Apple TV 4K
  3. Control Resonant is a great game — it’s even better when you read everything
  4. Apple hit with $5.7 billion in damages over haptic patents
  5. Can Apple Home’s AI camera features outsmart Amazon’s and Google’s? I put them to the test

More in Policy

Sony and UMG are suing Suno againSony and UMG are suing Suno again
Terrence O'Brien
Meta employees ordered ‘attorney/client privilege’ hats while fighting child safety disclosuresMeta employees ordered ‘attorney/client privilege’ hats while fighting child safety disclosures
Microsoft puts Brad Smith in charge of communicationsMicrosoft puts Brad Smith in charge of communications
Jensen Huang talks about AI and climate change like a supervillainJensen Huang talks about AI and climate change like a supervillain
Reddit mod ordered to pay Nintendo $4.5 million in Switch piracy lawsuitReddit mod ordered to pay Nintendo $4.5 million in Switch piracy lawsuit
The vibes are bad for Flock in WashingtonThe vibes are bad for Flock in Washington

Top Stories