FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Instagram far outperformed expectations from its 2012 acquisition.
If market players knew what Instagram would come to be worth in the years after Meta’s acquisition, the deal could have fetched a price at least 40 times more than the $1 billion it got at the time, Carlton testifies. “I just see no basis for making this assumption that Instagram in the but-for world would have been even better,” he says.
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