Netflix is going to start testing a TikTok-like feed of vertical video in its mobile app to help you discover something new to watch. The test will begin in “the coming weeks,” according to a blog post.
Netflix will try a TikTok-like feed on its mobile app
The streaming service has experimented with vertical video feeds before.
The streaming service has experimented with vertical video feeds before.
Image: Netflix
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
From the clips, you’ll be able to watch the show or movie right away, or you can add it to your list of saved things to watch or pass the clip along to a friend. The controls are in the bottom-right corner of the screen, much like on TikTok.
“We know that swiping through a vertical feed on social media apps is an easy way to browse video content,” Chief Product Officer Eunice Kim said in a press briefing. “ And we also know that our members love to browse our clips and trailers to find their next obsession.”
This isn’t the first time Netflix has experimented with a TikTok-style feed; it debuted a comedy-focused “Fast Laughs” feed in 2021 and later a “Kids Clips” feature for children’s programming. But this new test seems much broader.
Netflix also announced today that it’s rolling out a revamped design for its TV app.
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