Dyson’s high-tech hairdryer for professionals will soon be available to everyone

Since its launch just over a year ago, Dyson’s upgraded Supersonic r hairdryer has only been available for purchase by salons and professional stylists. But today the company announced the styling tool will be available to everyone in the US starting tomorrow, and in April for those in Europe, according to a report by Yahoo.

The consumer version of the Supersonic r will be available in two new color options — ceramic pink and jasper plum — and will sell for $569.99, the same price as the original, according to Yahoo. Dyson will also continue to offer a professional version of the hair dryer with a longer power cable and a new copper and violet color option coming in the summer.

Dyson originally launched its Supersonic hairdryer in 2016, and aside from new color options, it went largely unchanged until the Supersonic r debuted in 2024. Featuring a design that’s 30 percent smaller and 20 percent lighter than the original, the Supersonic r — so named because it looks like a lowercase letter r — offers better visibility and more flexibility in how it can be positioned and maneuvered.

The Supersonic r also features a smaller motor (spinning at 130,000RPM) squeezed into the handle of the hairdryer for improved weight distribution, and three disc-shaped heating elements designed to produce more even heat without cold spots. Its styling accessories attach to the hairdryer magnetically and are recognized through RFID which automatically switches the Supersonic r to specific heat and power settings, or whatever setting was last used with the attachment.