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Mia Sato

Mia Sato

Features Writer, The Verge

Features Writer, The Verge

    More From Mia Sato

    Mia Sato
    Mia Sato
    Today’s Vergecast: Tim Heidecker on the return of InfoWars.

    After more than a year and a half in court, satirical news site The Onion is rebooting Alex Jones’ InfoWars — even as the conspiracy channel hangs in legal limbo. Comedian and writer Tim Heidecker has been tapped as creative director, and he came on the show to share his vision for the platform. Also mentioned: peptides, The Beatles, and the state of Tim’s vocal chords. Enjoy!

    Mia Sato
    Mia Sato
    Those DoorDash and T-Pain World Cup tweets were a “partnership.”

    Over the weekend, the DoorDash X account posted repeatedly about the World Cup, but instead of tagging New Zealand soccer player Tim Payne, the account tagged musician T-Pain — who responded accordingly. The posts had no indication that they were an ad (as the Federal Trade Commission requires).

    I asked DoorDash if this was a coordinated effort and whether T-Pain was paid for his posts. Head of social Zaria Parvez said in an email that the company noticed Payne was a fan favorite and happened to share a nearly identical name with T-Pain. “So, in partnership with T-Pain, we executed a fun campaign to connect fans from around the world and remind people that DoorDash has whatever they need throughout the World Cup.”

    Mia Sato
    Mia Sato
    Can you dupe an UGG boot?

    A major case surrounding lookalike products (“dupes”) came to a close this week, in which Deckers, the maker of UGG boots, sued direct-to-consumer brand Quince, alleging it had knocked off its shearling ankle boot. A jury found that Quince’s version was indeed substantially similar to the design patent for the UGG boots — but also that the patent itself was invalid in the first place.

    As I wrote last year, brands are increasingly using design patents to go after dupes. The Deckers decision stress-tests that tactic.

    Mia Sato
    Mia Sato
    Watch Duty, the wildfire tracking app, is expanding to floods.

    The non-profit service that millions of people relied on during the wildfires in Los Angeles last year will now track flooding nationwide. Users can get information on river gauges, precipitation data, and active warnings, and during life-threatening events, Watch Duty’s live reporting team will report back on hazards like dam/levee failures and downed bridges. Flood and wildfire tracking is available for free and with no ads.

    Image: Watch Duty / watchduty.org
    Mia Sato
    Mia Sato
    Polymarket’s CMO sent thousands to influencers like Nick Shirley and Riley Gaines.

    Polymarket’s chief marketing officer Matthew Modabber used his personal PayPal account to send at least $350,000 to content creators who hyped the prediction market platform, Politico reports. Shirley and others who were paid promoted Polymarket on X with no paid content disclosures. Influencer content is a huge part of prediction markets’ media strategy — often hiding in plain sight.