“Even Bing will know this time period will end,” Dahlquist answers, since the ban on Google bidding would expire. And “in the long term, which is what we’re focused on, when this market is operating at a competitive level, we expect those payments could go up.” In other words, Microsoft would know it couldn’t rest safe in being a new, secure monopolist, so it’s incentivized to pay a reasonable amount to companies like Mozilla.