Super Bowl LX ads: all AI everything
See all Stories
S
Alexa Plus tries to kill Chris Hemsworth in Amazon’s Super Bowl ad.
Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor actor’s mind. It’s far from the only ad for AI in this year’s Super Bowl.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- OpenAI pauses training of its ‘most capable models’
- Apple hit with $5.7 billion in damages over haptic patents
- Control Resonant is a great game — it’s even better when you read everything
- Leaks reveal a new Apple HomePod mini, iPad mini, and Apple TV 4K
- Can Apple Home’s AI camera features outsmart Amazon’s and Google’s? I put them to the test











