D
It’s hip to be square.
Doritos are changing shape for the first time. A limited number of square chips will be hidden in UK bags to promote the upcoming Minecraft movie, with a cash prize if you find one. New flavors named after the game’s Creeper and Ghast enemies are going on sale too. PepsiCo’s chief chip technician — a job title we should all aspire to — is clearly proud of his work.
Image: PepsiCo
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- OpenAI pauses training of its ‘most capable models’
- Apple hit with $5.7 billion in damages over haptic patents
- Control Resonant is a great game — it’s even better when you read everything
- Leaks reveal a new Apple HomePod mini, iPad mini, and Apple TV 4K
- Can Apple Home’s AI camera features outsmart Amazon’s and Google’s? I put them to the test
