TikTok ban: all the news on the app’s shutdown and return in the US
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The memo to advertisers I’ve seen notes that the app is coming online for “the majority of U.S. users” but not all of them:
I am pleased to let you know that as of today, TikTok will become available for the majority of U.S. users. Over the course of Sunday, ad campaigns that include U.S. audiences will resume operating and delivering ads to U.S.-based users, although live campaigns will have certain limitations. Although we’ve reinforced our infrastructure to minimize disruptions, we anticipate some temporary service instability that may affect advertising in the U.S. Thank you for sticking with us. We know how vital TikTok is to your brand and your audiences, and we’re working hard to restore normal operations as quickly as possible.
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