Apple tv plus inches toward ads – Breaking News & Latest Updates 2026
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Emma Roth
Apple TV Plus inches toward ads.

A report from The Telegraph reveals that Apple executives met with the UK’s ratings agency to “discuss potential options for tracking adverts” on Apple TV Plus.

It’s yet another sign Apple is planning to roll out an ad-supported streaming tier, as the company has already hired NBCUniversal ads exec Joseph Cady in March.

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