Initial numbers from Nielsen and NBCUniversal are out, showing the audience Peacock pulled for the first streaming-exclusive NFL playoff game that reportedly cost around $110 million. They note a total of 27.6 million viewers, with a peak average of 24.6 million during the second quarter -- much higher than last month’s “holiday exclusive” game.
The Peacock Exclusive AFC Wild Card ranks as the most-streamed event ever in the U.S. with an average audience (AMA) of approximately 23.0 million viewers across Peacock, NBC stations in Miami and Kansas City, and on mobile with NFL+, according to Nielsen custom fast national data.
The streams we were watching mostly held up, if you saw the game, how was the experience for you?
Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.
Most Popular
- OpenAI pauses training of its ‘most capable models’
- Leaks reveal a new Apple HomePod mini, iPad mini, and Apple TV 4K
- Control Resonant is a great game — it’s even better when you read everything
- Apple hit with $5.7 billion in damages over haptic patents
- Can Apple Home’s AI camera features outsmart Amazon’s and Google’s? I put them to the test
