Fair to say Danny does not love Amanda Chicago Lewis’ excellent piece about the web SEO built — and the people who’ve made millions running SEO schemes. (Also important to note that Danny says he is not responding in his professional capacity as a Google employee here!)
Danny calls out an email conversation we had a while ago about indexing quick posts in search while we were redesigning the site; the only thing I’ll say is that I found it very instructive that our ideas about how to make our site more useful ran headfirst into a discussion about what Google would want instead of what our audience would want. And ultimately Google’s guidance was so opaque that we excluded quick posts from the search index rather than accept the traffic risk. (We’re going to let them get indexed soon, though. Yolo.)
[Danny Sullivan]
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