Jeff Bezos smashes champagne all over his new wind farm

When Jeff Bezos launched Amazon as an online bookstore back in the 1990s, his physical character was that of an excited but nebbishy nerd. Sometime in the last decade, however, Bezos appears to have changed his workout routine. He made headlines in July of this year when his rippling muscles were captured in a photograph.

Buff Bezos was back in action today, christening Amazon’s new wind farm in Texas. The site will provide clean, renewable energy to help run Amazon’s business. It’s also a great spot to stand around and look sexy as hell.

Notice how Bezos subtly angles his hips. That authoritative smash of the bottle. The cool confidence as the drone pulls back, revealing the vast scope of his ever-growing empire. Let’s be honest, there isn’t a tech mogul alive who can hold a candle to Bezos when it comes to charisma these days. Elon Musk, eat your heart out.

Just remember, you should also be very afraid.