Apple Music and Sonos ad enlists Killer Mike, The National, and St. Vincent to defeat silence

Apple Music recently started working with Sonos speakers, and a new joint commercial features three musicians talking about how the wireless system can help eradicate your home of an apparent enemy: silence.

“I don’t like silence in the home because it just feels dead,” says Killer Mike over a mournful, sparse piano soundtrack. “Silence, that just doesn’t feel like a creative place to me,” says The National’s Matt Berninger. “Turning on music in your house is almost like turning on the lights in your house,” says St. Vincent’s Annie Clark.

Things get a lot more upbeat when the trio unwrap their Sonos speakers and hook up their iPhones with Apple Music, of course. The song at the end is “When U Need Me” by Mura Masa.