Poor Microsoft. The company just can’t catch a break when it comes to its live-on-air, TV promotional campaigns for the Surface. First there was the widely-mocked giant Surfaces that showed up in a redesigned Fox News newsroom. Then we all had to hear NFL sportscasters describing the Surfaces being used on the field in cringeworthy fashion as “iPad-like tools.” But perhaps the worst slight came last night when CNN commentators discussing the 2014 US mid-term elections were caught using their Surfaces as stands for completely different tablets (probably iPads). After all these marketing mishaps, maybe Microsoft should consider bringing back its Surface break dancers.
Microsoft Surface loses on election night as CNN commentators use it as iPad kickstand
Surface scratched
Surface scratched
CNN commentators using Microsoft @surface tablets as iPad stand. Facepalm. pic.twitter.com/BPxWTf2zhI
— Adam (@adamUCF) November 5, 2014 In related news, CNN had some great Mortal Kombat moments last night.
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